Our blog post, the Importance of Blogging for your Nonprofit, lists some reasons why your nonprofit should be blogging and some quick tips about blogging. Does your nonprofit organization have a blog? If so, how often do you post? Can your blog be easily found on your website? A blog is a great place to provide additional information about your organization that may not fit on your homepage, newsletters, or social media pages. It is also a great place for your supporters to learn more about your organization and industry in a casual way other than the basic information provided in the “About Us” section of your website.
Here are some reasons and tips on why your nonprofit should be blogging.
Expand on your Mission
Many nonprofits include their mission statement on the homepage on their website but are limited with room on how much they can say. A blog is a great place to go into more detail about your mission and what your nonprofit stands for. With the large amount of content this will also help you practice explaining your mission to others and keep informed about what is going on in your field. This is especially helpful if you are new to your organization and need to learn more.
Become an Expert in your Field
The more you blog, the more your organization becomes an expert in your field. For example, you might blog about different activities children participate in at your youth organization. Someone might be researching ideas online for different activities to do with their children and may come across your blog and use your ideas. The more blogs that they see your organization posts allows that viewer to believe you have a lot of authority or expertise in your field. As another example, a media outlet could be looking for information on story they are working on and find your blog and contact you as a credible source.
Search Engine Optimization (SEO)
Blogs help drive visitors through search. You are using a variety of search terms within your blog since you are covering a wide variety of topics within our organization and field. It is important to keep to the same overall theme on your blog but make sure to explore different areas and topics of your industry to get the most out your SEO. For example, if your organization is an animal shelter you might want to blog about the best kind of dog foods/toys/veterinarians/etc. you would recommend or food safety tips around the holidays. Eventually you may have people linking to your blog on their sites which helps your rank in SEO.
Connect with your Supporters
Think of your blog as a free gift to your donors, volunteers, sponsors, and supporters. It is something you can provide to them that won’t cost them anything. You are providing easily accessible information about your organization. In addition to informative posts you can share photos, videos, personal stories, and anecdotes on your blog. The more variety of blog posts the bigger your audience can become. Allow visitors to comment your blog and make sure you respond to those comments and start a conversation. Your blog is a great place to show another humanized side of your nonprofit.
Another Way to Showcase your Duck Race
A blog is a great place to inform visitors about your duck race. Topics can range from event photos and videos, details of what a Duck Adoption can do for your organization, team highlights, Adoption Event information, frequently asked questions, and more! You can also add a link to your duck race website at the end of every blog post. You can also link your blog in your social media posts by providing a short teaser on your social media page with a “Learn More on our Blog” link in the caption to direct visitors to your blog. This is a great to use when you have too long of a social media post you can make it into a blog.
Recycle Content for other Organization Documents
As mentioned above, your blog is a great place to store additional information about your organization. You can re-use this information and content for other documents that your organization puts out such as newsletters. When it comes time to do your annual report, you can use your blog as a resource of information making it easier to put your report together. You can also re-use your blog content on social media posts, email blasts, newsletters, media interviews, sponsor proposals, and more!
Blogging shouldn’t be something that is required to do but that is fun to do. Blogging allows you to put your own voice on content about your organization and cause since it’s less “formal” than standard reports and documents. Have members in your organization that enjoy writing post on your blog and spread out to a wide variety of topics so you aren’t stuck writing the same thing over and over again. Those who enjoy writing will make your blog more creative and it will tend to flow better.
- Blog Once a Week – Keep your blog active by posting at least once a week or 3-4 times a month. You want to show your readers that you are consistent with your posting. An inactive blog will make your organization look unresponsive.
- Word Length – There is no recommended word count for a blog. Some say 150 – 300 words to keep a reader’s attention but it really depends on what you are writing about. If you have a longer blog, consider adding a lot of photos to break up the text or split the blog into multiple parts and make it a series.
- Proof Read – Always have a second person proof read your blog not only for spelling and grammar errors but also to help fact check.
- Schedule your Blogs– This will be a huge time saver. Take 30 minutes once a month to brain storm a variety of blog topics. Once you have a group of topics, start writing. Even if you already have a blog ready to go for that week you can still schedule future blogs and get ahead on schedule. For example, we are writing and scheduling this blog at the beginning of December but you are just now reading it in February or later.
- Share your Blog on Social Pages – Facebook and Twitter are huge resources to get your blog seen. Use them!
- Guest Bloggers – Have 1-2 people consistently writing for your blog but allow guest bloggers to write a piece for your blog. It’s fun for the reader to see different styles of blogging and different perspectives on your cause and other topics within your organization.